SEO Analysis of Websites for Perfect Web Traffic Generation

Before
starting SEO analysis of a website, first have information about the
exact theme of the site. The theme of the website is of paramount
importance as it helps in deciding upon the right keyword phrases
choice. It also determines how would you market your website on
internet and social networking sites, decide on who the target
audience is and the way you can use these resources for better
profits. Before carrying out the SEO analysis understand the website
theme and the content consistency. In other words the content should
complement the exact theme just like the website design.

Each
website targets certain set of keywords/phrases for search engine
optimization. Many times the website owners don't have exact
idea as to which keywords to target as a result they end up focusing
on single keywords leading to poor SEO ranking. Single keywords might
be useful in general theme in search engines but they cant lead to
higher ROI and ranking too. Let the SEO expert know which
keywords you wish to target so that they can make the list likewise.

The
next step in SEO analysis is, the SEO expert analyzes the website and
sees where website owner has used the targeted keyphrases in the
site. They go through the site content and title of the links. These
are the initial parts that are analyzed after that more complicated
elements come like- URL keywords, file names, headlines, HTML tags,
etc. The primary question of concern is how many keywords or
phrases to target in a single web page. Usually the number is
restricted to one main and two secondary keywords if you want to
create content that is liked by maximum visitors. See to it that the
metatag description, title and text have similar main keywords in
order to prepare strong base of the web page.

SEO
analysis also targets other elements like metatag descriptions, the
way pages are indexed, incoming links, usage of HTML tags and unique
titles. The main purpose of such analysis is to determine present
website status in search engines and develop an effective SEO
strategy.

It also gives
perfect guidance as to which areas of search engine optimization of
your website needs more attention and concentration. You would
get insight into the target market, customers, market position, goals
and ways to improve it. Basically SEO analysis comprises of lots of
factors revolving around your website so that you get to know which
areas need more attention.

A Complete Reference Guide to Manage PPC Campaigns

Pay Per Click or PPC marketing is a highly focused and cost-effective way to drive targeted traffic to a business website. This method is adopted by many companies offering PPC services in Northern Ireland as it not only offers instant qualified leads from the advertising but also brings results that can be tracked and measured.

Pay Per Click lets the business present its product directly to the people who are actively looking for it and are ready to "buy" and helps the business increase its visibility in an economical manner when organized in the right way.

Leveraging Pay Per Click advertising along with SEO and professional Web design in Belfast can help businesses maximize their return on investment in Pay Per Click ads that convert. The process involves researching and making a keywords list, creating ads and focused landing pages, managing the bids and monitoring them for optimum performance.

How does PPC work?
PPC advertising is a unique method where advertisers pay only when someone clicks their ad and lands on their website. This is called "cost per click". This is a highly targeted model as the ads are displayed in search results that relate to the keywords used. It means that people who are specifically looking for the business’ products and services.

There are two advertising models offered by PPC services in Northern Ireland across the major search engines:

# Search network where the Pay Per Click ads appear in the search engine results as "Sponsored Links" on top of the organic search listings and on the sidebar
# Content network where the ads relevant to the site's keywords and content appear on websites that have signed up for this

Managing the campaign efficiently involves the following steps:

Keyword selection
Keyword research, analysis and selection is the first critical step as these are the words users will type into the search engine to find the product, service or information. The search engine matches the user's search key phrase to bring up the best results. The business must maintain an ongoing list of keywords to target so that it can find out which ones convert the most.

Creating targeted PPC ads
After determining the most relevant keywords, the next step is creating ads that convert. PPC services in Northern Ireland recommend composing different variations of ads and building landing pages focused on keywords. This is followed by continuous testing to optimize the ones that result in sales. These ads can be geo-targeted to a specific location.

Bidding
This is an important aspect of PPC advertising where the goal is to get the maximum leads at the least expense. Bids must be optimized based on keyword performance constantly to monitor the ROI and ensure the best results.

Measurement
One of the biggest advantages of Pay Per Click advertising is its ability to be monitored and measured and analyzed. This makes it possible to sift through the keywords, drop the non-performers and focus on the ones that bring results. The campaign can be constantly improved.

The beauty of PPC services in Northern Ireland is its suitability for businesses of all sizes. Implementing a successful campaign requires a good understanding of the client, its market and the keywords being used in search. It is vital to remember that good website design in Belfast Pay Per Click campaigns, especially for the landing pages plays a significant role in keyword conversion.

WSI Digital Web provides web design services in Belfast along with services like SEO, Ecommerce, video marketing, mobile marketing, content writing and PPC services in Northern Ireland

How to Make a Woman Think About You All the Time! 7 Magical Keys Most Men Aren't Even Aware Of

The best way to get a woman really into you is by making sure that she thinks about you all the time. But this is easier said than done as you are not going to be around at all time to ensure this. So what are the things that you can do that will make a woman think of you even when you are not there?

Retain the power
The first step to doing so is by keeping the balance of power. There is a fine balance of power that decides who calls the shots in a relationship. Once you let that power go, you don't remain the chooser anymore. Exuding the feeling that you are the one who has chosen the woman and not the other way around makes sure that she thinks of you at all times.

Be unpredictable
Most men can be quite predictable. Women know how and when men are going to react in the manner that they do. This can become quite boring. In order to keep her interest levels high, don't divulge all that you have to her in one go. Keep the air of mystery alive and follow that up with unpredictability. Don't follow the dinner and movies routine always. Dare to be different and you'll have her thinking of you at all times.

Be respectful
Women like to be around men who are respectful not just of them but of people around them. There are very few men like this today and this is one quality that keeps women hooked onto the men they are with.

Give space
Don't hang around her all the time. Give her some space to miss you as well. When you are away for a period of time she will begin to think of you a lot more than if you hang out with her every minute of the day. This space is very important to build and retain attraction.

Demarcate your time
Don't hesitate to be a little selfish and clearly demarcate the need for your alone time. This time is your time alone and you can choose to do whatever you want to do in this time. Obviously, infidelity does not fall as an activity that you do in this time.

Make her work for your approval
Don't agree with everything that a woman has to say. Make her feel as if she has to earn your approval. This also helps is retaining the balance of power and helps in building attraction in women. Strangely enough, you will find her working harder and to get your approval when you are sparing with it. This way you will also be making her think of you at all times.

Be in demand
Give her some reason to be insecure about. Be loyal and faithful but make sure that you get seen as the guy who is "in demand". This way she will never take you for granted as she will know that she has competition to fight with!

Now listen carefully-
What you are about to discover something most men will never know when it comes to attracting women. This is one thing which is an absolute must know for every man out there. You are about to discover an ultimate secret weapon which will make women chase you around like crazy Even If You Are Bald, Fat Or Ugly!.....Trust me....You don't want to miss this one.

4 Mind Tricks to Get Your Ex Back When it Seems Hopeless - These Tricks Work Freakishly Well

I have seen many people lose their ex by simply standing on the side of the road, waving a flag displaying 'Bye, Bye, sweet ex' as their ex walks away for better or for worse with another guy/gal. If you do not want to end up as that loser with a flag in your hand, pay attention to these 4 mind tricks to get your ex back even when it seems hopeless.

The 1st trick should be a delaying tactic that will at least prevent your ex from zipping away into the next pair of arms that he/she sees.

Harp on only the positive points of your ex in front of your friends and if possible, your ex's family members. This trick is sure to work wonders because someone is sure to blab your utterances into your ex's ears and please your ex no end.

The 2nd trick might seem a bit demeaning to you but when things seem hopeless, anything goes.

Ask for forgiveness from your ex for any pain that you may have caused to him/her, when you get an opportunity. You may rehearse it in front of a mirror for added confidence. If possible, do this in front of common friends so that your ex has to accept your apology.

Now that you have got your ex softened to a certain extent, I would like you to use the 3rd trick and whisk your ex away to a place such as a restaurant that he/she might have loved when you were together.

This will get your ex in a melancholy mood and you can now work your charm on your ex. Use the moves that had worked in the past instead of experimenting with new ones.

Once your ex is in the perfect frame of mind where you want him/her to be then the 4th trick that I will show you should be quite easy.

Simply propose to your ex again by getting down on your knees. After weeks or months of turmoil, these words will be sweet music to both you and your ex.

So, instead of checking out flags, use my advice and simply play with your ex's mind and emotions and get him/her back into a brand new relationship.

Pay Close Attention Here-

Now listen carefully! Take 2 minutes to read the next page and you'll discover a stunning trick which will have your ex begging you to take them back. There is a set of easy to follow psychological tricks which will make your ex crawl back to you within a few days guaranteed.

Does My Ex Still Love Me? Here's How to Know For Sure

Does My Ex Still Love Me? Here's How to Know For Sure
If you've gone through a tough break up and need to decide what to do next, there are 2 questions you need to ask: Do I want to get back with your ex? Does my Ex still loves you? If you answered yes to the first question, it's time to discover the answer to the second.

If you want to know whether your ex still loves you, you need to be on the lookout for some simple signs which will make everything clear. Here are some signs that your ex still loves you and that you can get back to him if you play things right:

1. Your ex tries to be in contact with you - Usually, if someone stops loving you and breaks up with you they want very little contact with you. If that's not the case and your ex emails, texts, or phones you, there's a good chance he or she still has very deep feelings for you.

2. Your ex asks about you - You and your ex must have some common friends or acquaintances. If your ex asks about you, tries to find out what's been going on in your life, and so on, it's not done without reason. It indicates that your ex still has strong feelings about you.

3. Your ex tries to find out if you're dating anyone - This is an expansion of the 2nd sign, but it's a massive indicator that they still care. Otherwise, they wouldn't feel jealous or worried that you might meet someone new.

4. Your ex left some stuff over at your place and hasn't picked it up - If your ex wanted a clean break he or she would pick up all of their stuff. If they left something behind, they may want to have an excuse to see you again in the future. It's a sign that your ex may still love you.

If you can honestly say to yourself: "I want to get back to my ex" and you're willing to make an effort, spend 3 minutes reading the following page to get some excellent psychological tricks which will get you back with your ex fast.

Do you really know how to get your girl backas fast as possible?

Watch a video that shows you exactly what you must NEVER do, what you should do to get your ex back and why at the following onhow to get my boyfriend back

You will also learn how to reverse the situation if you have already done those things that should NEVER be done.

Historical Facts About Aloha Airline's Bankruptcy

Aloha Airlines, named after the popular Hawaiian greeting, was an airline service that operated from Honolulu in Hawaii until it closed operations in March 2008. This marked a sad end for a company that had survived for more than six decades and had successfully come off bankruptcy two years earlier.

On March 20 2008, Aloha President David Banmiller stated that they were out of time to secure a competent buyer or find sustainable finances for their passenger services. While giving official statements he said that the airline had no choice but to declare themselves as bankrupt. Aloha Airlines had been a regular sufferer since Phoenix-based Mesa Air Group Inc. launched their new inter-island air services called go! Airlines in 2006. This had set off a local inter-island airfare war, a war that Aloha ultimately lost.

Aloha's bankruptcy record stated that the airline was impotent to create sufficient revenue due to "predatory pricing" enforced by go! Banmiller did not straight mention go! By name in his announcement but blamed the company's deficiency on adversary companies. The connection was pretty clear. He clearly mentioned that unblessed , unfair competition had succeeded in driving them out of business. The Aloha website, www.alohaairlines.com, also confirmed the end of their air services.

Aloha, the second-largest Hawaiian carrier had formerly operated a fleet of 26 Boeing 737s serving five airports statewide and six destinations in the mainland US. Although it had successfully emerged from bankruptcy formerly , elevated fuel prices had already started affecting its bottom-line. go!S appearance and aggressive pricing, along with its willingness to take bigger losses as a provisional measure to gain market share, aggravated Alohas problems.

After Aloha stopped honoring tickets in March 2008, it worked with the UAL Inc.'s United Airlines to accommodate passengers with their tickets for mainland to Hawaii flights. It accommodated passengers with inter-island tickets on Hawaiian Airlines. Aloha had advised its passengers who did not desire to fly via other airlines and wanted a refund to obtain so from their travel agents or credit card companies. Passengers who paid through hardcash or check could request restitution through the bankruptcy court.

The Aloha board of directors moved to alter their existing Chapter 11 filing to Chapter 7 bankruptcy safety . Seattle-based Saltchuk Resources acquired Alohas air cargo services for $10.5 million, and today operates it as Aloha Air Cargo. In total, the Aloha shutdown affected about 1,900 employees.

As per Aloha's Website, the air group was established in 1946 by Chinese-American Ruddy Tongg and his friends. At a time when extra jobs and opportunities in Hawaii were restrained for white settlers solitary , Tongg and his friends formerly had worry getting airline seats. Thus was born the notion of an airline. Banks would just purvey loans to the white. This made Tongg turn to an investment group. Hung Wo Ching, a Chinese-American, who was included in the group, later became the airline's first President.

How to Tell If My Ex Still Has Feelings For Me? 7 Signs That Your Ex Has Still Not Moved on!

How many times have you wondered "does my ex still have feelings for me"? For all you know, maybe your ex still likes you. Perhaps they still love you! How do you know? Use these 7 signs to tell if your ex still has feelings for you....

7. Stays up late for you still

You can call your ex at 3am, and they will answer and talk to you. This is a sign that your ex has still not moved on, and definitely means that he/she still likes you.

6. He/she still uses pet names

Once in a while you hear them using pet names with you, like you used to when you were together. Perhaps your ex still does use them, but no matter what, if your ex is still using the pet names, this is an obvious sign that he/she is still not over you.

5. He/she tries to make you go out with them

Your ex hits you up with really fun sounding ideas of places to go or things to do. They will mention how you "used to like" such and such, and then will suggest going to that place or doing that thing. Even if you don't like that thing anymore, take this as a sign that your ex is trying to win you back.

4. Your ex has been unable to have a successful relationship since you

Ok, maybe your ex has dated someone else. So? If you were jealous of this, then obviously you are not over them still, but consider if none of these relationships have been successful since you, that your ex is still not over you.

If your ex really wanted those relationships to work out, he/she would have tried, but the fact that he/she didn't really, means that they are not over you and still want YOU.

3. They always contact you first

If your ex is always the first one to contact you, take this as a sign that he/she is still not over you. Obviously it means your ex misses you and is excited to talk to you.

2. Your ex wants to forget the bad things in the past

He/she often talks about moving forward, and if you bring up the bad things from the past, he/she will ask you to start again or move forward in life. This means that your ex is ready to try and make things work out with you again.

1. He/she has tried to change for you

Change is not an easy thing to do, so if your ex has made real efforts to change, consider that they really do care about you and still have not gotten over you!

Pay Close Attention Here-

Now listen carefully! Take 2 minutes to read the next page and you'll discover a stunning trick which will have your ex begging you to take them back. There is a set of easy to follow psychological tricks which will make your ex crawl back to you within a few days guaranteed.

Searching Beautiful In Sherri Hill Dresses That Happen To Be Matched With Prom Blooms

Sherri hill dresses to become utilised for prom night time involve some pondering prior to deciding on what type or colour to purchase. A lot of things matter before getting prom gowns. Not only budget matters but also private problems are for being stored in front. One must understand that prom dress is often a dress that may be donned for as soon as but carries with it an everlasting impression. Nonetheless the gown needs to be complemented with all the suitable footwear,fashion accessories, and prom blossoms so as to attain the ideal look.

A corsage is surely an arrangement of several plants, generally not over three shares of blossoms, and these are tied together that has a ribbon using a color that complements the coloration from the decoration or the colour of your the gown worn with the teenage woman. Basically, prom corsage is often a "little" flower arrangement to generally be put on over a distinct man or woman either on her gown or other part from the body just like the arm or possibly the leg. Corsage is among one of the most typical prom a floral arrangement since it's simple to create and it is possible to get it from flower stores relatively inexpensive. Utilizing corsages as prom flower provides an added touch to generate a particular event or individual a lot more unforgettable. They are utilized by men and women of your affair or occasion for consideration to boost morale of significance.

Flower shops fully grasp how essential prom a floral arrangement are to their young customers and therefore are pleased to work with them to generate their corsages and boutonnieres one of the type. If you've got your heart fixed on the specific corsage model or form of flower, then there is almost nothing wrong with letting your date figure out what you'd like. It's possible you'll even propose visiting the florist shop together to choose your plants. Flower shops are experts at personalization. Show your dress (or maybe a swatch in the fabric) with your florist and ask him or her to pick a suitable ribbon. Or understandably you are able to ask to check out what ribbons he or she has on hand and select one oneself.

A corsage can fixed you back between $12 to $20 all relying about the wrist band along with the flowers. It depends on your own own personal budget and alternative of blossoms. Flower stores can do their incredibly best to match your coloring with no additional cost.

Sherri Hill dresses to be place on on prom will not likely be excellent without having the prom a flower arrangement. Given that prom night is between essentially the most anticipated nights around the teenager's calendar, teenage girls desire to be sure which they look fantastic on that evening by sporting the proper gown complemented through the good prom flower. Loaded with great expectations at the same time as grand designs, prom extremely usually ends up becoming far more of your disappointment than a higher position. Whilst prom is pleasant, it can be actually just a big occasion with elegant dresses. It won't be significantly different than some other occasion you attend all year round. Just be yourself and dance the evening away as part of your beautiful Sherri hill dresses.
Sherri Hill Dresses tips are listed here! Note: Lots of Sherri Hill Dresses related tips here that many people are looking for!

Selecting the Best Full Lace Wigs

Lace wigs are hair pieces that are manufactured from either man made otherwise natural hair & they are worn to offer an individual a greater look. Wigs made from the lace are the best choice as these wigs allow it to be look like that you simply has a thick natural hair. Indian hair is among the constituents of the lace wigs, as the Indian women maintain their hair extremely well with the use of oils & other hair treatments. They are made out of natural hair that can be treated just like the normal hair that could be colored as well.



Advantages of lace hair wigs over regular wigs:

• Lace wigs won't put a pressure about the strands of the natural hair when compared to regular wigs. The full lace wigs permit your hair to grow undisturbed underneath
• The sewn in hair consumes a lot of time when you set them up. Sewn in hair also takes in time to install since you have to stitch the strand on your normal hair.
• Full lace wigs have invisible hairlines which creates an illusion that they're wearing their natural hair. Dissimilar regular wigs lace wigs supply more flexibility in relation to styling alternatives.
• Lace wigs are going to be easy to keep



Lace wigs are hair pieces that are manufactured from either man made otherwise natural hair & they are worn to offer an individual a greater look. Wigs made from the lace are the best choice as these wigs allow it to be look like that you simply has a thick natural hair. Indian hair is among the constituents of the lace wigs, as the Indian women maintain their hair extremely well with the use of oils & other hair treatments. They are made out of natural hair that can be treated just like the normal hair that could be colored as well.



Advantages of lace hair wigs over regular wigs:

• Lace wigs won't put a pressure about the strands of the natural hair when compared to regular wigs. The full lace wigs permit your hair to grow undisturbed underneath
• The sewn in hair consumes a lot of time when you set them up. Sewn in hair also takes in time to install since you have to stitch the strand on your normal hair.
• Full lace wigs have invisible hairlines which creates an illusion that they're wearing their natural hair. Dissimilar regular wigs lace wigs supply more flexibility in relation to styling alternatives.
• Lace wigs are going to be easy to keep



• When ordering the full lace wig consider skin tone of your make up. Choose the wig that make you feel and look best always
• Wig base can be an equally vital that you consider in choosing the right full lace wig, it is always better to select the wig that is made of nylon wig base as they are thin and of good quality. A wig cap is made from stretchable material is good as they appear like natural scalp & can be comfortable to wear.



Benefits of full lace wigs:

• Hide your hair loss - they provide you the fact that they hide their baldness
• Natural look - they provide a completely natural look & are durable
• Longevity - they're long lasting and durable
• Price advantage - full lace wigs are going to be inexpensive
• Different styles - they provide different hairstyles

7 speedy Suggestions To Learning How to Become a Fashion Model

Imagine that you are right beside your favorite and most admired high fashion model not because you happened to win a contest but because you ultimately made a real career as a fashion model.

You can find out how to become a fashion model and get a job in the modeling business, enjoy exhilarating and fulfilling moments, and be repaid with some of the most fitting perks given to successful candidates.

Touring and Models

It is possible to travel around the planet visiting alluring places & meeting imaginative and beautiful people, those you see in magazines and flashing across the screen representing some of the most wanted brand names.

You can enjoy the same type of success with the right start. Here are some pieces of advice to help you accomplish your goals faster.



1. Think like a professional. It is quite ordinary for aspiring fashion models to have limited knowledge about professional model photography, designing and writing skills to present potential and qualifications in a way that provides immediate attraction to possible clients.

with that said, it might be useful to compile your modeling portfolio images with the help of pros who know what it takes to get the first break.

2. Successful models are flexible and always open to try out new fields of modeling. For instance, traveling is not an option, irrespective of language barriers and distance with the type of organization in place.

You may have limitations in terms of expenses needed and available resources at the start of your career.

However, it should not stop you from trying out exciting local jobs. Management companies and agencies will coach you how to become a fashion model.

These people are usually respectable fashion modeling agencies searching for new faces to carry out definite modeling requirements.

3. Keep your figure and measurements through a lengthened period of time. Your professional portfolio states your stats and strengths necessary for fashion modeling.

Height may not vary, but inclination to add on weight is not abnormal.

Maintain clear skin consistency and assume a hairstyle that is not much different from photos presented in the basic portfolio.

If needed, get some help from a nutritionist and get a genuine sense of fashion design and dress trends through an acquaintance.

4. Management agencies are willing to train you in the skill of walking the run-way, posing and taking care of your job assignments.

However, models often become extroverts capable of posing and presenting themselves like a pro while in front of the camera lens.

5. Get found! It is essential to be accounted for at local fashion events. Once you conform to the main requirements in terms of what the agents want, it is just a matter of being discovered with say a leading model at a local fashion event.

The media is prepared to click and give you the initial exposure desired.

6. Try to get an interview with local agents to find out if you have what it takes to begin in a fashion model profession. there's no margin of error, and preparation is needed before you get involved in the world of high fashion.

The valid agents have the clout and connections to give you the initial push you need to do all right.

7. Above all, patience is necessary to reach that high level of success. You will how to become a fashion model in time. What is more important is to be able to get to the level of success you deserve.

It may take some time - it may never happen, but, once it does, a percentage of earnings through modeling should be kept back to learn extra skills through constant coaching.

Oh, be sure to have some fun times in your new career!

Visit Bob Pardue online to get more great tips about how to become a fashion model . Hope your career does super!

Diamond Earrings: How to Pick the Best ones

Whether you are buying for yourself or for someone else, choosing the right earrings can be challenging. There are so many things to consider including face shape and what the earring will be worn with. If you are buying for someone else, you also have to factor in their personal taste. Below is are a few simple tips on how to pick the right earrings.

Face shape.
Drop earrings flatter round faces. It is best to avoid round shaped earrings if the person wearing them has a round face as this only makes the face look more round! Earrings which are short and wide flatter long, thin faces. People with long, thin faces should avoid long dangling earrings as these make the face appear to be even more long. If dangling earrings are desired, opt for dangling earring with a wide base to add the illusion of width to the face. Round or long earrings flatter square faces. People with oval faces can pretty much get away with wearing any earring shape they want.

Earring Length.
A good tip for deciding on earring length is to really look at your jaw line or the jaw line of the person you are buying for and work out what part of the jaw is the widest or sticks out the most. Use this information to choose the length of the earring. Basically, you want the earring to end above or below the most prominent part of the jaw- not exactly on it. If the earring ends exactly on the most prominent part of the jaw, it will give the illusion of an even wider jaw which is not at all flattering to the face.


Earring Style.
Once you have identified your face shape, or the face shape of the person you are buying for and have decided on the length which would be most flattering, it is time to choose the style. The best thing is to go by instinct. If buying for yourself, hold the earrings up to your face to see if they would look good on you. Take into consideration the clothes you will be wearing with them also. Certain earrings can be worn with pretty much anything- like pearls and diamonds as they are classic and pretty neutral. However, if you are going for color, consider clothing and other accessories. For example, do not wear gold jewelery if you are intending on wearing a silver sparkly top! This could not be more important when choosing bridal jewelry. Pearls and diamonds are great for brides and bridesmaids look beautiful with jewelry which coordinates with their bridesmaid dresses. If you a going with diamond earings, consider using Canadian diamonds. You will be supporting ethical mining practices. More information on the topic and be found here.

Studs, clip-ons or hooks
Whether you decide to go for hooks, studs or clip-ons obviously depends on whether or not you or the person you are buying for has pierced ears. If you see a style you like for pierced ears and you or your intended do not have pierced ears, many jewelers can customize them and make them into clip-ons. Bare in mind that this shortens the earrings by roughly a centimeter.

Buying as a Gift
If you are shopping for someone else and still can not decide on what to go for, either closely observe what they wear when you see them so that you are better informed about the colors they usually wear or bring someone you trust who is close to them to help you. If all else fails, buy them a gift voucher from your favorite jewelry store so that they can choose for themselves.